Sales Channels Comparison Dashboard

This Tableau project was created for my DTSC600 final. It compares the performance of in-store and online sales channels, offering clear insights through interactive visuals.

Key features:

• KPIs for revenue, cost, and profit margins
• Monthly performance and growth trends
• Visual comparison of full-price vs. discounted sales
• Actionable recommendations for improving channel efficiency

The dashboard empowers stakeholders to evaluate sales performance and prioritize improvements.